A consumer society is a type of society where the buying and selling of goods and services is a central part of daily life. In these societies, people often define their identities and social status through their consumption choices, such as the brands they buy or the products they own. This focus on consumption can drive economic growth but may also lead to environmental concerns and social inequalities. In consumer societies, advertising and marketing play significant roles in influencing people's desires and purchasing habits. Companies often create trends and promote new products to encourage consumers to buy more. This cycle of consumption can lead to a culture where success is measured by material possessions, impacting values and priorities within the community.