Consumer needs refer to the essential requirements and desires that drive individuals to purchase products or services. These needs can be categorized into basic needs, such as food, shelter, and clothing, and more complex needs, like social acceptance and self-fulfillment. Understanding these needs helps businesses tailor their offerings to meet customer expectations. Identifying consumer needs is crucial for effective marketing and product development. Companies often conduct market research to gather insights about what consumers value most. By addressing these needs, businesses can enhance customer satisfaction and loyalty, ultimately leading to increased sales and success in the marketplace.