Consumer banking, also known as retail banking, refers to the services that banks provide to individual customers. These services include checking and savings accounts, personal loans, mortgages, and credit cards, all designed to meet the financial needs of everyday consumers. Banks like Bank of America and Chase play a significant role in facilitating these services, making it easier for individuals to manage their finances. In addition to traditional banking services, consumer banking has evolved with technology, offering online and mobile banking options. This allows customers to perform transactions, pay bills, and access their accounts from anywhere, enhancing convenience and accessibility. As a result, consumer banking continues to adapt to the changing needs of customers in a digital age.