Consumer activities refer to the actions taken by individuals or groups when they purchase goods and services. These activities include researching products, comparing prices, and making decisions based on personal preferences and needs. Consumers engage in these activities to satisfy their wants and needs, contributing to the overall economy. Additionally, consumer activities can involve post-purchase behaviors, such as using, reviewing, and sharing feedback about products. This feedback can influence other consumers and impact businesses. Understanding consumer activities helps companies improve their offerings and marketing strategies, ultimately enhancing customer satisfaction and loyalty.