Conspicuous consumption refers to the practice of purchasing and using goods or services to publicly display wealth and social status. This behavior often involves buying luxury items, such as designer clothing or expensive cars, not just for their utility but to signal affluence to others. The term was popularized by economist Thorstein Veblen in his book, "The Theory of the Leisure Class," published in 1899. This phenomenon can be seen in various aspects of modern life, from high-end fashion brands to extravagant vacations. People engage in conspicuous consumption to gain social recognition and enhance their image within their communities. It reflects a desire to stand out and be perceived as successful or elite.