Conscious Capitalism is a business philosophy that emphasizes the importance of ethical practices and social responsibility in the marketplace. It advocates for companies to operate in a way that benefits all stakeholders, including employees, customers, suppliers, and the environment, rather than focusing solely on profit maximization. This approach encourages businesses to create value for society while achieving financial success. The concept is built on four principles: higher purpose, stakeholder orientation, conscious leadership, and conscious culture. By integrating these principles, companies aim to foster a more sustainable and equitable economy, ultimately leading to a positive impact on both society and the planet.