Conceptualism is an art movement that emphasizes the idea or concept behind a work of art over its aesthetic or material aspects. It emerged in the 1960s as a reaction against traditional forms of art, focusing instead on the intellectual engagement of the viewer. Artists like Sol LeWitt and Joseph Kosuth are known for their conceptual works, which often challenge the boundaries of what art can be. In conceptual art, the process of creating the idea is often more important than the final product. This approach encourages viewers to think critically about the nature of art and its meaning. By prioritizing concepts, artists invite discussions about perception, interpretation, and the role of the artist in society.