Conceptual artists focus on the ideas behind their work rather than the final product itself. They believe that the concept or message is more important than traditional aesthetics. This approach often challenges viewers to think critically about art and its meaning, pushing the boundaries of what art can be. Many famous conceptual artists, like Marcel Duchamp and Sol LeWitt, have used everyday objects and simple instructions to create thought-provoking pieces. Their work often invites discussion and interpretation, encouraging audiences to engage with the underlying ideas rather than just the visual aspects. This makes conceptual art a unique and influential movement in the art world.