Conceptual artists focus on the idea or concept behind their work rather than the final product itself. They often use various mediums, including installation art, performance art, and text, to convey their messages. The emphasis is on the thought process and the viewer's interpretation, challenging traditional notions of art. This movement emerged in the 1960s and 1970s, with artists like Sol LeWitt and Marcel Duchamp leading the way. Conceptual art often questions the nature of art, its value, and the role of the artist, encouraging audiences to engage with the underlying ideas rather than just the visual aspects.