Concentrated juice is a product made by removing most of the water content from fresh fruit juice. This process results in a thicker, more intense flavor, making it easier to transport and store. Concentrated juice can be reconstituted by adding water back to it, allowing consumers to enjoy a beverage similar to fresh juice. Commonly used in beverages and food products, concentrated juice is often found in fruit drinks, smoothies, and jams. It is a popular choice for manufacturers due to its longer shelf life and reduced shipping costs compared to fresh juice.