Competitive products are items or services that serve the same purpose and target the same customer base. They are often compared to one another in terms of features, pricing, and quality. For example, in the smartphone market, brands like Apple and Samsung offer competitive products that attract consumers looking for advanced technology and user-friendly interfaces. Businesses analyze competitive products to understand market trends and consumer preferences. This analysis helps them improve their own offerings and develop effective marketing strategies. By studying competitors, companies can identify gaps in the market and innovate to meet customer needs more effectively.