The Common Riding Standard Bearer is a key figure in the annual celebrations of the Common Riding tradition in various Scottish towns, particularly in Selkirk. This role is typically filled by a local individual who is chosen to represent the community and uphold its heritage during the festivities. The Standard Bearer carries the town's flag, known as the Standard, during parades and events. This position is a symbol of honor and pride, reflecting the town's history and the importance of preserving local customs. The role often involves participating in various activities throughout the celebration, fostering community spirit.