Common misuses often occur when people apply a term or concept incorrectly, leading to confusion. For example, the word literally is frequently used to emphasize a statement, even when it is not true in a literal sense. This can dilute its meaning and create misunderstandings in communication. Another common misuse involves homophones, which are words that sound the same but have different meanings, such as their, there, and they're. Misusing these words can lead to grammatical errors and misinterpretations in writing, affecting the clarity of the message being conveyed.