Colt 45 is a brand of malt liquor produced by the Pabst Brewing Company. It is known for its high alcohol content, typically around 6% to 8% by volume, and is often sold in 40-ounce bottles. The drink is popular in various urban communities and is often associated with a casual drinking culture. Originally introduced in 1963, Colt 45 gained fame through its marketing campaigns, including advertisements featuring the famous rapper Billy Dee Williams. The beverage is often enjoyed on its own or as part of mixed drinks, appealing to those looking for a strong, affordable option.