Color symbolism refers to the use of colors to represent ideas, emotions, or concepts. Different cultures often attribute specific meanings to colors. For example, in many Western societies, the color red symbolizes love and passion, while blue is often associated with calmness and tranquility. In contrast, in some Eastern cultures, white can symbolize purity and peace, but it may also represent mourning. Understanding color symbolism can enhance communication and expression in art, design, and literature, as colors can evoke feelings and convey messages beyond words.