Color grading is the process of adjusting the colors and tones in a video or image to achieve a desired look or mood. This technique enhances the visual storytelling by altering brightness, contrast, saturation, and color balance. It is commonly used in film and photography to create a specific atmosphere or to ensure consistency across different shots. During color grading, professionals use software tools to manipulate the colors, often applying filters or presets. This process can transform a dull scene into a vibrant one or give it a more dramatic feel. Ultimately, color grading helps to enhance the overall aesthetic and emotional impact of the visual content.