College merchandise refers to a variety of products that feature the branding, logos, or colors of a specific college or university. These items can include clothing such as t-shirts, hoodies, and hats, as well as accessories like mugs, backpacks, and stickers. College merchandise is popular among students, alumni, and fans, serving as a way to show school spirit and pride. Many colleges have official stores, both online and on-campus, where students and supporters can purchase these items. Additionally, college merchandise is often sold at sporting events, especially during games where teams compete in NCAA tournaments.