Coles Rewards is a loyalty program offered by Coles, a major supermarket chain in Australia. Customers can sign up for free and earn points on their purchases, which can later be redeemed for discounts or rewards. The program encourages shoppers to use their Coles card every time they shop to maximize their benefits. Members can also earn bonus points through special promotions and by shopping at partner retailers. The points can be tracked through the Coles app or website, making it easy for customers to see their progress and redeem rewards when they choose.