Cold press juice is a method of extracting juice from fruits and vegetables without using heat. This process involves crushing and pressing the produce to retain more nutrients, enzymes, and flavor compared to traditional juicing methods. The result is a fresh, vibrant juice that is often richer in vitamins and minerals. Unlike regular juice, which may be pasteurized and heated, cold press juice is typically unprocessed and can have a shorter shelf life. Many people enjoy it for its health benefits, as it is believed to provide a concentrated source of nutrients and antioxidants from the produce used.