A "Club Friendly" is a type of exhibition match in sports, particularly in soccer, where two teams play against each other without the pressure of a competitive league or tournament. These matches are often organized to help teams prepare for upcoming seasons or to maintain player fitness during breaks. They can also serve as a way to build team chemistry and test new strategies. These games typically do not affect official standings or records, allowing coaches to experiment with lineups and tactics. Clubs may also use these matches to engage with fans and promote their brand, often taking place in various locations to reach a wider audience.