Cialdini's Principles refer to six key strategies of persuasion identified by psychologist Robert Cialdini. These principles help explain how people can be influenced in their decision-making processes. The six principles are: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Each principle highlights different psychological triggers that can motivate individuals to comply with requests or change their behavior. These principles are widely used in various fields, including marketing, sales, and negotiation. Understanding Cialdini's Principles can enhance communication skills and improve the effectiveness of persuasive efforts, making it easier to connect with others and achieve desired outcomes.