Chromoplasts are specialized organelles found in plant cells that are responsible for the synthesis and storage of pigments. These pigments give fruits, flowers, and some vegetables their vibrant colors, such as red, orange, and yellow. Unlike chloroplasts, which contain chlorophyll for photosynthesis, chromoplasts primarily produce carotenoids and other pigments that can attract pollinators and seed dispersers. Chromoplasts can develop from chloroplasts as plants mature or can form from proplastids during the differentiation of tissues. They play a crucial role in the overall appearance of plants and contribute to their reproductive success by enhancing visual appeal.