The Christian Booksellers Association (CBA) is a trade organization that supports the Christian retail industry. Founded in 1950, it provides resources, networking opportunities, and advocacy for its members, which include bookstores, publishers, and suppliers of Christian products. The CBA aims to promote the growth and success of Christian retailing. CBA also organizes events, such as the annual International Christian Retail Show, where members can connect, share ideas, and discover new products. The association plays a vital role in fostering a community that encourages the distribution of Christian literature and resources, helping to spread the message of Christianity.