The Children's Laureate is a prestigious title awarded in the United Kingdom to an author or illustrator who has made significant contributions to children's literature. The role aims to promote reading and inspire a love for books among young people. The laureate serves a two-year term, during which they engage in various activities, including school visits, public events, and campaigns to encourage literacy. Established in 1999, the position has been held by notable figures such as Michael Rosen and Malorie Blackman. The initiative is supported by organizations like The Book Trust and aims to raise awareness of the importance of children's literature in education and personal development.