Charming Charlie is a retail store chain that specializes in women's accessories, including jewelry, handbags, and scarves. Founded in 2004 in Houston, Texas, the brand is known for its vibrant, colorful displays and a wide variety of trendy items. The stores are organized by color, making it easy for customers to find accessories that match their outfits. The company aimed to provide affordable fashion accessories, appealing to a broad audience. Over the years, Charming Charlie expanded to numerous locations across the United States, but it faced financial challenges and filed for bankruptcy in 2019. Despite this, the brand continues to operate online and in select stores.