Charlie the Tuna is a fictional character created by StarKist in 1961. He is depicted as a cool, anthropomorphic tuna who aspires to be chosen for a can of tuna fish. Charlie is known for his laid-back personality and signature catchphrase, "Sorry, Charlie," which highlights his unsuccessful attempts to be selected due to his desire to be a premium quality tuna. The character has become an iconic mascot in American advertising, representing the brand's commitment to quality seafood. Over the years, Charlie has appeared in various commercials, often showcasing his humorous interactions with other characters while promoting StarKist products.