A Character-Based Franchise is a business model that revolves around a specific character or group of characters, often from movies, TV shows, or books. These characters become the face of the franchise, attracting fans and consumers. For example, the Mickey Mouse franchise includes merchandise, theme parks, and animated series, all centered around this beloved character. These franchises thrive on the emotional connection fans have with the characters. By expanding into various media and products, such as video games or toys, franchises like Harry Potter or Marvel can reach a wider audience. This strategy not only boosts sales but also keeps the characters relevant in popular culture.