Character ethics is a branch of ethical theory that emphasizes the importance of an individual's character and virtues in determining moral behavior. It focuses on the qualities that make a person good, such as honesty, courage, and compassion, rather than solely on rules or consequences. This approach encourages individuals to cultivate virtuous traits to lead a morally fulfilling life. In character ethics, the development of moral character is seen as essential for ethical decision-making. Influential figures like Aristotle have contributed to this perspective, suggesting that living a virtuous life leads to true happiness. By prioritizing character, this ethical framework promotes personal growth and integrity in various aspects of life.