Homonym: Channel (Waterway)
A "channel" refers to a medium through which information, communication, or goods are transmitted. In media, it can mean a television or radio station that broadcasts content to an audience. In digital contexts, channels can include social media platforms or messaging apps where users share information and interact.
In marketing, a channel represents the pathway through which products or services reach consumers. This can include direct sales, online platforms, or retail stores. Understanding different channels helps businesses effectively target their audience and optimize their distribution strategies.