Cause marketing is a strategy where businesses partner with charitable organizations to promote a social cause while also enhancing their brand image. This approach not only helps raise awareness for important issues but also encourages consumers to support brands that align with their values. For example, a company might donate a portion of its sales to a nonprofit organization focused on environmental conservation. Through cause marketing, companies can engage customers on a deeper level, fostering loyalty and trust. Consumers often feel more inclined to purchase from brands that contribute to meaningful causes, creating a win-win situation for both the business and the community.