Cash Money Records is a prominent American record label founded in 1991 by brothers Bryan "Birdman" Williams and Ronald "Slim" Williams. Based in New Orleans, Louisiana, the label is known for its significant influence on the hip-hop genre, particularly in the Southern rap scene. The label gained fame in the late 1990s and early 2000s with successful artists like Lil Wayne, Juvenile, and Drake. Cash Money Records has produced numerous hit albums and singles, contributing to the rise of hip-hop culture and establishing itself as a major player in the music industry.