"Cash Cows" are business units or products that generate a steady stream of income with minimal investment. They typically have a strong market share in a mature industry, allowing them to produce consistent profits. Companies often rely on these cash-generating assets to fund other ventures or cover operational costs. In the context of the Boston Consulting Group (BCG) Matrix, Cash Cows are positioned in the lower-left quadrant. They require less attention and resources compared to Stars or Question Marks, making them essential for maintaining financial stability within a company.