Carolina beach music is a genre that originated in the coastal regions of North and South Carolina. It blends elements of rhythm and blues, soul, and pop, often featuring upbeat tempos and catchy melodies. This style of music is closely associated with the Shag, a popular dance that complements its lively sound, making it a staple at beach parties and social gatherings. The genre gained popularity in the 1940s and 1950s, particularly among the African American community, and has since evolved to include various influences. Notable artists in this genre include The Embers and The Drifters, who helped shape its distinctive sound and culture.