The Care Bears are a group of colorful, plush teddy bear characters created by the American greeting card company American Greetings in the early 1980s. Each bear has a unique color and symbol on its belly, representing different emotions and values, such as love, friendship, and happiness. They were originally featured in greeting cards and later expanded into toys, animated television shows, and movies. The main setting for the Care Bears is the magical land of Care-a-Lot, where the bears work together to spread caring and sharing among children. They often face challenges that require teamwork and compassion, teaching valuable life lessons about kindness and empathy.