"Capital C" refers to the concept of capitalism, an economic system where private individuals or businesses own and control property and resources. In this system, the production and pricing of goods and services are determined by competition in a free market. Profit motives drive innovation and efficiency, allowing for economic growth. In a capitalist society, individuals have the freedom to make choices about their work, investments, and consumption. This system encourages entrepreneurship, as people can start their own businesses and compete for customers. However, it can also lead to economic inequality and requires regulations to ensure fair practices and protect consumers.