Campari is a vibrant red Italian aperitif known for its distinct bitter flavor. It was created in 1860 by Gaspare Campari in Novara, Italy. The drink is made from a blend of herbs, fruits, and spices, which gives it a unique taste profile. Campari is often enjoyed on its own, over ice, or mixed in cocktails, making it a popular choice for pre-dinner drinks. The drink is a key ingredient in classic cocktails like the Negroni and the Americano. Its bold color and flavor have made it a staple in bars around the world. Campari is also recognized for its iconic advertising campaigns, which have contributed to its status as a symbol of Italian culture and style.