Campaign planning is the process of outlining the goals, strategies, and tactics for a specific marketing or communication effort. It involves identifying the target audience, determining key messages, and selecting appropriate channels to reach potential customers. Effective campaign planning ensures that resources are allocated efficiently and that the campaign aligns with overall business objectives. During campaign planning, teams often conduct research to understand market trends and audience preferences. This information helps in crafting compelling content and choosing the right timing for the campaign. Tools like SWOT analysis and customer personas are commonly used to guide decision-making and measure potential success.