Cameo is a platform that allows fans to purchase personalized video messages from celebrities. Users can browse through a wide range of famous individuals, including actors, musicians, and influencers, and request custom videos for special occasions like birthdays or anniversaries. The service provides a unique way for fans to connect with their favorite stars. Celebrities set their own prices for the video messages, and the platform takes a commission from each transaction. Once a request is made, the celebrity records the message and sends it directly to the buyer. This service has gained popularity for its personal touch and accessibility to fans.