"Calcio e Mercato" refers to the Italian football transfer market, where clubs buy and sell players. This period typically occurs twice a year: in January and during the summer. It is a crucial time for teams to strengthen their squads, manage finances, and respond to performance needs. During "Calcio e Mercato," clubs negotiate contracts, scout talent, and finalize deals. Fans closely follow these developments, as transfers can significantly impact team dynamics and league standings. Notable players like Cristiano Ronaldo and Lionel Messi have made headlines during this period, showcasing the excitement and drama of player movements in Serie A.