CXI, or Customer Experience Index, is a metric used to evaluate how customers perceive their interactions with a brand or company. It combines various factors, such as customer satisfaction, loyalty, and engagement, to provide a comprehensive view of the overall customer experience. Companies often use CXI to identify areas for improvement and enhance their services. By analyzing CXI, businesses can better understand customer needs and preferences, leading to more effective strategies for retention and growth. This index can also help in benchmarking against competitors and tracking progress over time, ultimately aiming to foster stronger relationships with customers and improve overall performance.