CUBE Entertainment is a South Korean entertainment company founded in 2006 by Hong Seung-sung. It specializes in managing and producing music for various artists and groups, particularly in the K-pop genre. The company has gained recognition for its successful idol groups, including BTOB, G-IDLE, and PENTAGON. In addition to music production, CUBE Entertainment is involved in talent management, event planning, and merchandising. The company aims to cultivate and promote diverse talents, contributing to the global popularity of K-pop. CUBE continues to expand its influence in the entertainment industry both domestically and internationally.