CTV, or Connected Television, refers to any television that can connect to the internet and access online content. This includes smart TVs, streaming devices like Roku or Amazon Fire TV, and gaming consoles. CTV allows users to stream shows, movies, and videos from various platforms such as Netflix, YouTube, and Hulu. Advertisers are increasingly using CTV for targeted advertising, as it combines traditional TV viewing with digital capabilities. This means ads can be tailored to specific audiences based on their viewing habits. CTV is becoming a popular choice for both viewers and marketers due to its flexibility and reach.