CFRB, or the Canadian Federation of Radio Broadcasters, is an organization that represents the interests of radio broadcasters in Canada. It aims to promote the value of radio as a medium and supports its members through advocacy, research, and resources. CFRB works to ensure that radio remains a vital part of the Canadian media landscape. Founded in 1933, CFRB plays a crucial role in addressing industry challenges and fostering collaboration among broadcasters. The organization also engages with regulatory bodies, such as the Canadian Radio-television and Telecommunications Commission (CRTC), to influence policies that affect the radio industry.