CAN SLIM is an investment strategy developed by William J. O'Neil, focusing on identifying growth stocks with strong potential. The acronym stands for seven key criteria: Current earnings, Annual earnings growth, New products or services, Supply and demand, Leader or laggard, Institutional sponsorship, and Market direction. This method emphasizes buying stocks that show strong earnings growth and are backed by institutional investors. By analyzing these factors, investors aim to make informed decisions and maximize their returns in the stock market. The CAN SLIM approach is particularly popular among growth investors seeking to capitalize on emerging trends.