The term "C-Shaped" typically refers to a specific curvature resembling the letter "C." This shape can be found in various contexts, such as in design, architecture, and even in biological structures. For example, the C-Shaped spine is a natural curve that helps support the body and maintain balance. In the context of marketing, a "C-Shaped" funnel describes a customer journey that starts wide, narrows down through engagement, and then widens again as customers become advocates. This model emphasizes the importance of nurturing relationships and encouraging referrals, contrasting with traditional linear funnels.