Business as Mission (BAM) is a concept that integrates business practices with a mission to create positive social and spiritual impact. It aims to use the marketplace as a platform for sharing values, promoting ethical practices, and addressing social issues while generating profit. This approach encourages entrepreneurs to view their businesses not just as profit-making entities but as vehicles for change. BAM often involves collaboration between Christian organizations and business leaders who seek to fulfill their faith-based missions through economic activities. By combining commerce with community development, BAM initiatives can foster sustainable growth and improve the quality of life in underserved areas.