Business viability refers to the ability of a business to sustain itself and grow over time. It involves assessing whether a business idea can generate enough revenue to cover its costs and provide a profit. Key factors include market demand, competition, and financial resources. To determine business viability, entrepreneurs often conduct market research and create financial projections. This process helps identify potential challenges and opportunities, ensuring that the business can adapt to changing conditions. Ultimately, a viable business is one that can thrive in its environment while meeting the needs of its customers.