Business expansion refers to the process of increasing a company's operations, market reach, or product offerings. This can involve opening new locations, entering new markets, or developing new products. The goal is to increase revenue and improve competitiveness in the industry. There are various strategies for business expansion, including mergers and acquisitions, franchising, and partnerships. Companies may also invest in technology or marketing to enhance their growth potential. Successful expansion often requires careful planning and analysis to ensure that resources are effectively utilized and risks are managed.