The Bula Festival is an annual celebration held in Fiji, typically in the month of July. It showcases the rich culture and traditions of the Fijian people through various events, including parades, dance performances, and traditional music. The festival aims to promote tourism and foster community spirit among locals and visitors alike. During the festival, participants often wear vibrant costumes and engage in activities such as cultural displays, food stalls, and sports competitions. The Bula Festival is not only a time for entertainment but also an opportunity to celebrate Fijian heritage and strengthen community bonds.