"Built to Last: Successful Habits of Visionary Companies" is a business book by Jim Collins and Jerry I. Porras that explores the characteristics of enduring companies. The authors conducted extensive research to identify what makes certain organizations thrive over the long term, focusing on their core values, visionary leadership, and commitment to innovation. The book outlines key principles that distinguish visionary companies from their competitors. These include a strong sense of purpose, a culture of discipline, and the ability to adapt while maintaining a consistent identity. The insights aim to help businesses develop sustainable practices for lasting success.